Installers profit when you buy. We don't sell a thing — for $100 we read your whole bill and show you every worthwhile way to cut it, not just solar.
An installer earns when you buy a system, so their "free assessment" points one way. We earn a flat $100 whatever the answer — sometimes that's "solar's great for you", sometimes it's "hold off, fix your tariff first and you'll save more". You get the honest version, in writing, that you can take to any installer.